Last updated: 25 October 2026This Privacy Policy explains how iLike Agency (“iLike Agency”, “we”, “us”, or “our”) collects, uses, shares, and protects information through our website and our apps. iLike Agency is a talent-management and marketing agency based in Cairo, Egypt, operating across the MENA region.It covers:
- HypeIt — our blogger and creator campaign service: the HypeIt app for iPhone (“HypeIt by iLike” on the App Store), the HypeIt app for Android (Google Play), the HypeIt web app, our onboarding form at ilikeagency.co/campaigns/onboarding, and the client link used to review shortlisted bloggers.
- iLike Celebrities — our app for the artists and talent we represent, where they see their schedule, projects, contracts and agency updates.
- Cipher — our WhatsApp inbox software for businesses: the Cipher WordPress plugin and the Cipher iPhone app (“Cipher by iLike” on the App Store).
- ilikeagency.co — our website and its forms (for example, Join Our Roster and Let’s Talk).
Our apps show no ads, and we never sell your data. Where a section applies to one app only, its heading says so.
1. Information we collect
HypeIt (bloggers, creators and models)
Information you provide. When you complete our onboarding form or create a HypeIt account, we collect: first name, last name, birthday, gender, phone number, WhatsApp number, email (optional), country, city, area, full address, profile photo, Instagram username, follower count, the content categories you select, the types of collaborations you are open for, and your rates (if you add them).
Payment details (paid campaigns). To pay you for a paid campaign, we collect the payment methods you save (for example InstaPay, mobile wallet, bank transfer or cash) and the details each method needs, such as the account name and number or wallet number. We also keep payment records: amount, date, method, reference, fee status (Paid or Pending), and the receipt photo our team uploads.
Instagram information (via Meta). We read a limited set of information about your Instagram professional (Business/Creator) account: your username, follower count, posts and aggregate reach/engagement. If you choose to verify with Facebook Login, you grant this permission yourself; otherwise we read the same public professional-account figures through Meta’s official business tools. We use this only to confirm you control the account and to keep your figures accurate. We never post to your account, read your private messages, or access your contacts.
Campaign activity. The campaigns you are selected for and join, the dates you choose, your answers, agreements you sign (your name and signature), invitations and check-ins at events, and the content links and Story screenshots you add.
Identity documents. Only when a campaign requires it: photos of your ID or passport, taken with the camera in the app and watermarked “for identity confirmation only”.
App and device information. An identifier for your phone (each account works on one phone), your push-notification token, and your app language.
Security log. The time and screen of each screenshot or screen recording taken in the iPhone app. On Android, screenshots and recordings of the app are blocked.
Clients reviewing a shortlist. When a client opens a campaign’s blogger list, we use the client’s WhatsApp number (saved by our team for that campaign) to send a sign-in code, and we log the sign-in.
iLike Celebrities (represented talent)
Your talent profile. The app shows the profile we keep as your management agency: name, photos, biography, roles and categories, social links, and birthday.
Your work. Your schedule, shooting days, projects, bookings, unavailable dates, contracts (including your signature), rate cards, and agency news and updates about you.
Sign-in. Your phone number, used to send you a sign-in code on WhatsApp.
App and device information. An identifier for your iPhone, your push-notification token, and your app language.
Location for weather (optional). If you allow it, the app uses your iPhone’s location to show the local weather on Home. Your location goes to Apple Weather to fetch the forecast. We do not store it on our server.
Calendar (optional). If you allow it, the app adds your schedule to your iPhone’s calendar and sets reminders. We do not read your other calendar events.
Cipher (businesses using our WhatsApp software)
License and account information. When a business buys a Cipher license, we collect the buyer’s name, business name, email, phone number, the website address where Cipher is installed, and the license plan and status. Payments are handled by the payment provider used at checkout; we do not receive full card details.
License checks. Each Cipher installation regularly contacts our license server with its license key, website address and Cipher version, to validate the license and deliver updates.
Cipher iPhone app. The app stores the website addresses and sign-in keys of the Cipher sites you add, in your iPhone’s Keychain, and registers your push-notification token with your own Cipher site.
Messages and contacts. Messages, contacts and media handled in Cipher are stored on the business’s own website and hosting, not on our servers (see Section 5).
Our website
Forms. When you contact us or apply to join our roster, we collect what you enter, such as your name, contact details, profile links, and the files you upload.
Technical information. Like most websites and apps, our servers may record standard technical data (such as IP address and browser or app version) for security and to operate the service.Apart from the optional weather feature in iLike Celebrities, we do not collect your location. We do not collect your contacts, browsing history, or advertising identifiers, and we do not track you across other apps or websites.
2. How we use your information
HypeIt- To create and secure your account: log in with a code sent to your WhatsApp, Face ID or Touch ID on iPhone, and one phone per account.
- To add you to our blogger list and build campaign shortlists that match your profile.
- To run campaigns with you: invitations, dates, agreements, check-in at events, and your content.
- To pay you for paid campaigns and show you each payment’s status and receipt.
- To keep your Creator Score: punctuality, content delivery, profile completeness, account status, and app security (a screenshot or screen recording in the HypeIt iPhone app lowers it by 5 points).
- To contact you about campaigns through app notifications and WhatsApp.
- To offer you partner benefits that match your level.
- To present relevant, non-private information about you to the specific client running a campaign you are shortlisted for.
- To verify your Instagram account and keep your figures accurate.
iLike Celebrities- To sign you in securely with a WhatsApp code and Face ID or Touch ID.
- To show you your schedule, projects, contracts and agency updates, and to notify you of changes and reminders.
- To manage your career as your agency, under our management agreement with you.
Cipher- To issue and validate licenses, deliver updates, and provide support.
- To send you notifications about new messages from your own Cipher site.
All services- To answer your requests and forms.
- To operate, secure, and improve our services, and to meet legal obligations (for example, keeping signed agreements and payment records).
3. HypeIt: what clients can and cannot see
We separate public information from private information at the system level.
May be shown to a client when you are shortlisted for a campaign: your name, profile photo, gender, Instagram username and link, follower count, content categories, city/area (only if we choose to display location), and, where available, your verification status and reach.
Never shown to clients — visible only to authorised iLike Agency administrators: your birthday, phone number, WhatsApp number, email, full address, identity documents, rates, payment details, and the details of your Creator Score. This separation is enforced so that private details cannot appear in client-facing lists, exports, or profiles.In iLike Celebrities, the details of your work, contracts and rates are visible only to you and to authorised iLike Agency staff.
4. Security, Face ID and screenshots
- Data travels encrypted (HTTPS). In our iPhone apps, sign-in keys are stored in your iPhone’s Keychain.
- Face ID and Touch ID run entirely on your iPhone. We never receive your face or fingerprint data.
- Your HypeIt and iLike Celebrities accounts work on one phone only. Our team can move your account to a new phone on request.
- HypeIt content is private: on iPhone, screenshots and screen recordings come out black, and each attempt is logged with its time and screen; on Android, they are blocked.
- Identity documents and payment details are stored privately; only authorised iLike Agency administrators can see them. Identity documents are watermarked.
- Location and calendar access in iLike Celebrities are optional. You can turn them off at any time in your iPhone’s Settings → Privacy & Security.
5. Cipher: our role as software provider
Cipher is self-hosted software. Each business installs it on its own website and hosting, in its own name, and connects its own WhatsApp Business account through Meta’s WhatsApp Cloud API.
- The business is responsible for its customers’ data. Messages, contacts, media and campaign data sent or received through Cipher are stored on that business’s own server and handled under that business’s own privacy policy. If you messaged a business that uses Cipher, contact that business about your data.
- We do not host or read these messages. We do not receive the messages, contacts or media handled in a customer’s Cipher installation. We access a customer’s installation only when that customer asks us to, for setup or support.
- The Cipher iPhone app connects directly to the Cipher sites you add. Notifications are delivered through Apple and contain the sender and a preview of the message, which you can hide in your iPhone’s notification settings.
- iLike Agency’s own use. We also use Cipher with our own WhatsApp Business number, for example to send HypeIt and iLike Celebrities sign-in codes and campaign messages. For those messages, iLike Agency is responsible for your data under this policy.
6. Meta Platform data
Our use of information obtained through Meta’s Instagram APIs, Facebook Login and the WhatsApp Cloud API complies with the Meta Platform Terms and Developer Policies.
- Instagram (HypeIt). We access your Instagram username, follower count, posts, and account insights (reach) solely for verification and to keep your figures accurate. We store these values on our own server and refresh them periodically. You can revoke Facebook Login access at any time (see “Removing Instagram access” below).
- WhatsApp (all apps). We send sign-in codes and service messages to your WhatsApp number through the WhatsApp Cloud API.
You can request deletion of your data as described in Section 10.
7. How we share information
We do not sell your personal information. We share information only:
- With the specific client of a HypeIt campaign you are shortlisted for, limited to the public information described in Section 3.
- With production companies, brands or event organisers we book you with as your agency (iLike Celebrities), limited to what the booking needs.
- With Meta (WhatsApp), to send login codes and service messages to your WhatsApp number.
- With Apple and Google, to deliver notifications to your phone (your push-notification token and the notification text).
- With Apple Weather, to show the weather in iLike Celebrities (your location, only if you allow it).
- With service providers who help us operate our website, apps and licensing (for example, hosting), under confidentiality obligations.
8. Data retention
- HypeIt: we keep your information for as long as you remain in our blogger list or keep your HypeIt account, so we can consider you for future campaigns. If you are blocked or removed, we retain only the minimum information needed to honour that decision (for example, to prevent re-submission).
- iLike Celebrities: we keep your talent profile and work records for as long as we represent you, and afterwards as long as needed for contracts, payments and legal obligations.
- Cipher: we keep license and billing records for as long as the license is active and as the law requires afterwards.
In all cases, we may keep signed agreements, payment records and records the law requires, for as long as it requires.
9. Your rights
You may request to access, correct, or delete the personal information we hold about you. In HypeIt, you can see and correct most of your details yourself under Profile. For anything else, contact us through our
Let’s Talk page.
10. Deleting your data
HypeIt app: open Profile → Delete my account → Request deletion. Our team confirms within a few days; your profile, campaigns, invitations, payment methods and Creator Score are then deleted, and you are signed out.
iLike Celebrities app: open Me → Delete account. Your app account and sign-in are deleted, and you are signed out. Your talent profile and work records are part of our management relationship and are kept as described in Section 8; you can ask us to delete or correct them through our
Let’s Talk page.
Cipher iPhone app: remove a site from the app to delete its sign-in key from your iPhone. To close a license account, contact us through our
Let’s Talk page.
Without an app: send us a request through our
Let’s Talk page, clearly stating the app and the phone or WhatsApp number on your account (and your Instagram username for HypeIt), and we will remove your data.
Removing Instagram access
To revoke the Instagram/Facebook permission you granted for verification, open Instagram or Facebook → Settings → Apps and Websites, and remove “iLike Agency”. This stops any further access through Facebook Login.
Notifications
You can turn notifications off at any time: on iPhone in Settings → Notifications → the app; on Android in Settings → Apps → HypeIt → Notifications.
11. Children
Our onboarding, our apps and our services are intended for individuals aged 18 and over. We do not knowingly collect information from anyone under 18.
12. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the latest version, and we will tell you in the relevant app before an important change applies.
13. Contact us
iLike Agency — Cairo, Egypt
For any question or request about your data, contact us through our
Let’s Talk page.
