Captured along the stunning coastline of Beirut, Lebanon, By the Bay – Melouk Summer ’23 celebrates the effortless spirit of summer through a series of vibrant lifestyle and fashion visuals. The campaign blends natural light, coastal landscapes, and contemporary styling to create imagery that feels authentic, fresh, and timeless.
From creative direction and production coordination to on-location execution, every detail was carefully planned to showcase the collection in an environment that perfectly reflects its relaxed yet sophisticated identity. The result is a visually striking campaign that brings together fashion, storytelling, and the beauty of the Mediterranean coast.
